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More Than A Name
An Introduction to Branding
by Melissa Davis, Jonathan Baldwin
- ISBN: 9782940373000 (2940373000)
- Genres: design
- Author: Melissa Davis, Jonathan Baldwin
- Publisher: AVA Publishing
- Format: paperback, 240 pages
- Language: english
- Release date: February 23, 2006
About The Book
More Than a Name explores the new world of the brand — now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world’s best-known brands and brand agencies.
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