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TV Commercials: How to Make Them
or, How Big is the Boat?
by Ivan Cury🔗 TV Commercials: How to Make Them • Read More 🔗
- Author: Ivan Cury
- Format: paperback, 246 pages
- ISBN: 9780240805924 (0240805925)
- Publisher: Routledge
- Release date: October 19, 2004
- Language: english
About The Book
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other’s needs.
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