Basic Marketing — MOBI download

[Amy Oldham]

Basic Marketing
A Marketing Strategy Planning Approach
by William D. Perreault Jr., E. Jerome McCarthy, Joseph P. Cannon

🔗 Basic Marketing ~ READ MORE 🔗

• Release date: October 19, 2010
• Publisher: Irwin/McGraw-Hill
• Language: english
• ISBN: 9780073529950 (0073529958)
• Format: hardcover, 746 pages
• Author: William D. Perreault Jr., E. Jerome McCarthy, Joseph P. Cannon

About The Book

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

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